Build it and they will come? Pt 2

In part one of this series of articles, I explained how "build it and they will come" isn't always true, but I also gave you a glimpse into the world of web 2.0. See the world of the internet is different. There once was nothing at all on the web, and look how much there is now. There is essentially an unlimited amount of space for more and more webpages. If the servers run out of room to store all the information, they just make bigger and faster servers. There are a limited number of domain names under a certain amount of characters, so certainly the demand for certain domains goes up and it costs more, but there is an unlimited amount of domain names and subdomain names if you don't put a limit on the amount of characters. Unlike the real world, when you build a site, it can exist in a place that nothing at all existed before. If you built something on a populated area, people would notice it, and the saying "build it and they will come" almost has to be true. But in the online world, unless you have something connected to your site that exists in places that people already know about, your site will just be like an island in the days when there were no boats to find them.

I still believe that the phrase "buil it and they will come" is true on the web, but just as their are different rules for how and where you can "build it", there are different things that must be involved in the building process.

The first thing you must do to survive in the world of web 2.0 is to associate or connect your site, either by talking about it, a video about it, or a link to it, or a social bookmark of it to an already existing and populated area. This is like building signs that point to your "virtual real estate".. You should develop a strategy of making your site known by creating a large presense in the web 2.0 community. It's called the world wide web for a reason, and if you wanted to be included, you'll have to "web" your site, connecting it to other sources. Since the search engines "crawl" these webs regularly, they will "crawl" through the web, and find the new webbing leading to your site. The more of these "webbings" in populated areas, the more often your site will be crawled, and the more significance the search engines will place on your site. Now in Web 2.0, the uer is the one to crawl these sites, but it's different in the sense that you really don't have to "web" out to another site for the web 2.0 users to crawl you. You can just list yourself oor bookmark yourself on these social bookmarks, and the social bookmark network will automatically web you in their own way for their users to "crawl", rank, and the community will decide what they like better.

But don't limit yourself to just one of these methods, combining the old methods of webbing your site and branching it out to other successful sites, in combination with adding yourself to these new social bookmarking sites, will allow you to get people from the search engines to go to your site, and if they have a social bookmarking toolbar instead, they can click a button, review your site and if it's a subsection of your site that hasn't been added, they can add it, if it has already been added, they can say they like it, or "digg it" or sphrul it or furl it or a variety of other terms and phrases they use to increase their ranking in these social bookmarking "search engines". In addition, you can use other methods of promotion that have always been effective, but due to the surge in web 2.0, might not be as effective as before. But if you combine these techniques with web 2.0 techniques, you can mek your site even more popular then before!

For example, article marketing has ALWAYS been a great form of promotion, ever since article directories and internet marketing has been discovered. But it has increased in popularity, and there are more articles than ever, and their are massive amounts of article directories that people use software to submit it to all of them with a click of a button. There's even some that can take the same article, or a couple of them, spin the paragraphs and phrases, reword phrases using a thesaurus, add in a few common phrases, and automatically come up with a unique article. So how in the world ar you supposed to survive using these tactics? By using web 2.0. Add your article into your social bookmarking directories, both on your webspage and on a top article directory or two. Maybe you "stumble it" as well as put up a button that allows users to "digg it" Now users that "stumble it" might come across it and not only say they like it in stumble upon, but they'll say they "dig it". Once your site gets ranked higher for having more "diggs", it will also get stumbled upon from digg users checking it out... If you make this a high quality article, put it in the right categories, and use this method, it will be very viral.

Using techniques like this, and many others will help give you a huge boost in traffic.